Serenade knitwear from Ivanovo: studying the range, materials, sizes

Ivanovo is home to a huge number of manufacturers of high-quality knitwear (for example, Ivanovo knitwear Daria, Elena Tex knitwear), but not all of them can be called youth. Most often, these are companies offering products that can satisfy older women, but not modern fashionable and stylish girls. “Serenade” belongs to that small category of exceptions, whose clothes are suitable for people of all ages, but most of all they appeal to young girls who respect modern trends and creative solutions of fashion designers.

Twenty years on the market

The city of Ivanovo produces knitted clothing that meets all the requirements of the modern buyer. Excellent quality of fabrics used, products of increased comfort, stylish models, comfortable and delicate cut are the main guidelines that guide manufacturers.

The sewing textile enterprise “Serenada” is a “coming of age” company in terms of years. He is 21 years old. For the first time, the factory from Ivanovo sold its knitwear back in 1994. But, despite her young age, she has established herself as:

Stable working;
dynamically developing;
successful.

Organization of production

Ivanovo knitwear is made exclusively from high quality raw materials. High-quality imported and domestic canvases fall into the hands of qualified craftsmen and creative designers. Automated equipment, uninterrupted operation of production shops, innovative fabric processing technologies, new methods of sewing and finishing products - all this allowed us to enter the ranking of the best companies producing knitwear.

Knitted “paradise”

Ivanovo knitted textiles are made from non-woven fabric, but knitted with one or several threads to form tightly “set” loops. The resulting material depends on the type of knitting machines. A competent choice of threads, well-established equipment, and competent production management makes it possible to create a fabric that exactly meets sanitary requirements, is within the acceptable quality limits established by GOST, and the appearance of its finishing seams is always perfect.

Brand mission

"Clothes for everyone!" On the company’s website you can choose a wardrobe regardless of age and gender: child, woman, man.
"Clothes for everyone!" Larger items can be found on the clothing company's website. The size range of produced knitwear reaches the value of “size 77”. Agree, it's impressive.
"Quality items at affordable prices." The cost-quality ratio is comparable for the average buyer.

]knitwear from Ivanovo[/anchor] “Serenade” is famous for:

a well-known name throughout the post-Soviet space;
unshakable reputation;
developed product sales system;
wide range of goods;
a whole “army” of regular customers, connoisseurs and fans;
a large network of regular partners;
own design developments and patterns;
Patented sewing technology.

Features of the brand from Ivanovo “Serenada”

Surprisingly, the “Serenada” brand from Ivanovo (as well as Rusya knitwear) is loved by representatives of various age categories. Such recognition has helped the brand earn a number of undeniable advantages that distinguish it:

A huge assortment of very different clothes, including a wide selection of items from the men's collection, which are usually not produced by all brands, because it is believed that selling clothes for men, especially exclusively knitwear, is the least profitable;
A very convenient and understandable catalog , like the entire navigation on the manufacturer’s website, the catalog includes not only the division of clothing into different items, but also the selection of sections with new products and other necessary and useful selections for purchase;
The brand's openness to feedback , which is only proven by the huge number of possible options for this very communication - telephone numbers of various departments and representative offices, email and postal address; this provides peace of mind when placing an order - after all, you can clarify all the necessary information from the manager;
Low prices are combined with high quality clothing, which makes an excellent and attractive “duet” of characteristics for purchase;
The brand provides a wide variety of discounts , which are already negotiated with the client individually and depend on the characteristics of a particular order;
Despite the fact that the online store is considered a wholesale store , it allows customers to order all items, both according to size ranges and in individual pieces, exclusively in the sizes that are needed;
The existence of the possibility of organizing joint purchases for friends and relatives, the minimum amount of which is only 10 thousand rubles;
It is very convenient to have a huge number of payment methods , which can be made by bank transfer, by transferring money to an electronic wallet and other methods;
The brand is focused on long-term cooperation , which is why manufacturers offer special prices for regular customers.

The bumper for the crib lider kids patio is made of high-quality materials.
Reviews of crepe chiffon fabric: .
See photos of curtains in Provence style.

Flaws

But the brand also has quite significant disadvantages:

To download the price list, you need to register on the site, which can be very inconvenient and in some cases takes up a lot of time;
The presence of a minimum order amount, which is 20 thousand rubles, makes cooperation with the brand more profitable for wholesale buyers than when making private purchases, even if it is possible to form a joint order, priority is given to wholesale purchases;
Due to current changes in the dollar exchange rate, prices for goods may be unexpectedly adjusted; the buyer will receive a message about this only after placing his order.

However, with a common sense approach, these shortcomings do not seem so significant. For example, exact prices can always be clarified with managers before choosing goods for purchase, and the brand’s priority for working with wholesale buyers only increases the time for sending small parcels by a couple of days, which is not so significant given the overall fast speed of shipping orders.

Ivanovo knitwear Creative offers its customers fashionable clothes.
Reviews of Lena Basko knitwear: .
Knitwear Tex Plus from Ivanovo produces high-quality bed linen.

What assortment?

The knitting enterprise produces and sells, both wholesale and retail, textile goods of the following categories:

women's clothing made of viscose, terry, kulir, velor, interlock, fleece;

clothing for men made of cotton with the addition of polyester, microfiber, footer;

children's clothes made of cotton, cool, fleece, terry, velor.

The colossal assortment range reaches half a thousand models and includes the following collection areas:

for home;
for relax;
for sports.

What can you buy?

The official website of the Serenada factory offers the following types of knitwear:

robes;
pajamas;
night shirts;

dresses;
overalls;
sundresses;

suits for leisure and home;
leggings;
tracksuits.

Opportunities for people – prosperity of the company

Kokhma is located just 10 km from Ivanovo. It is not surprising that everything here, to one degree or another, is now connected with textiles. The majority of residents went to work in the textile capital while their own factory was being modernized, the catalog of which impressed many.

Hereditary seamstresses and weavers live in the town, their children study to become designers and fashion designers. Could the owners of the new production fail to take advantage of such potential? And it was the right choice. The best and experienced specialists returned to the factory. Young people quickly mastered the new equipment, absorbing the experience of professionals. Young designers brought a fresh spirit to the collections. Very soon the news of the Ivanovo “Serenade” campaign sounded throughout Russia.

Within a couple of years, the factory opened its store in Moscow. And residents of the capital highly appreciated the clothes and home knitwear of the new manufacturer in the boutique, which was in no way inferior to those in Paris (except that it offered much higher quality items for much less). Gradually, the manufacturer’s products began to appear in other regions. And with the opening of the online store, the official website began to promote clothes from “Serenade” in all corners of the country.

Advantages of manufactured products

The products differ from the Ivanovo “Serenade”:

High stable quality. It does not shrink when washed and does not fade in the sun.
Comfortable cut. Knitted items are comfortable, durable and easy to wear without losing their original textile properties.
Stylish model. All fashion products are designed by fashion designers with a subtle design flair and exquisite taste. Every woman will always find something “to her liking”.
Affordable price category. The affordable price for “Serenade” knitwear from the manufacturer pleases customers and angers competitors.
Competent organization of production. Interaction in the systems is “built on mutual respect and trust, which is supported by the quality of the products.
Reliable partnerships. The textile company cooperates in two directions: it sells finished products and accepts orders for sewing models in wholesale quantities from individual entrepreneurs.

An important component of the garment factory's production line is the ability to serve customers whose clothing sizes reach size 77, which allows them to create a Family Look style.

A wide range of sizes is another “trump card” in the hands of management.

The fabric is the basis of the Serenada garment production, which is suitable in its functional properties for both adults and children.

Domestic and imported knitwear is presented in the highest quality, so the company’s textiles are always:

inspires with “goodness”;
amazes with the variety of models, styles, colors, fabrics used;
surprises with a wide range;
attracts with originality and sophistication.

Tracksuits are always stylish, dresses are fashionable, tunics are unique, children's clothes are bright, pajamas are comfortable, bathrobes are comfortable.

The best clothes for our little treasures

Have you ever wondered why not all Ivanovo factories introduce children's knitwear into their range? This is because there are specific requirements for this clothing. Here the quality of fabrics, accessories and tailoring matters several times more than for adult clothing.

Making clothes for the younger generation is a huge responsibility, which Serenade copes with with five marks. The point is not only that all of the listed criteria must be at an impeccably high level, but that clothing from early childhood shapes taste, and in many ways the character and personality of a person. Only a child who grows up in stylish and fashionable clothes becomes a person, an optimist, and not just a person who is satisfied with his existence.

All this is the Serenada knitwear factory Ivanovo and its work in the settlement of Kokhma, which has become a trendsetter.

You can believe or not believe in the success of the designers' work, the success of a particular collection and the interest of the individual buyer. One can doubt the success of the Russian textile factory from Kokhma. But if you want the doors of your retail outlet not to close, and advertising is the most effective way to promote your store - word of mouth, it makes sense to buy knitwear in bulk from the little-known city of Kokhma. In a city where approximately 12% of residents are involved in clothing production. And they all know perfectly well what they are doing. Otherwise, the products would hardly be so eagerly snapped up by Muscovites, spoiled by foreign brands.

Road map:

Opinion of fans of the company

Feedback from buyers of clothing made from Ivanovo Serenade knitwear allows us to formulate several conclusions:

Products for home and leisure

comfortable;
easy to wash;
retain their original appearance for a long time (do not “cough”, do not fade, do not fade).

A child's wardrobe consists of things that

have colors that do not disrupt the child’s mental development and do not irritate the eye;
hypoallergenic.

Women's dresses, tunics, sundresses, skirts

gracefully emphasize the silhouette;
They fit perfectly on any body type, emphasizing all the advantages and hiding flaws.

Serenade knitwear is multifaceted: it will complement the wardrobe of a business lady, an active athlete, and a restless baby.

Relationship Guarantee

Sewing enterprise:

Works honestly in relation to partners;
cooperates loyally with new clients and takes into account their suggestions;
conscientiously fulfills its obligations.

Quality, beauty, individuality, comfort, accessibility, originality, stylishness of things - these are the main “peaks” of the production concept of a sewing enterprise. They are what distinguish the Ivanovo “Serenade” knitwear from thousands of others.

The classic and traditional nature of the models, complemented by fashionable modern trends, a dosed combination of comfort and style allow us to consider Serenade knitwear as a product made using the latest technological methods and achievements of textile production.

Official website: https://www.cerenada.ru/

Sewing enterprise "Serenada": Production and wholesale: Ivanovo region. Kokhma, 153512, st. Ivanovskaya, 25 B Skype — serenadacompany +7, +7 901 1940460 E-mail

A new understanding of elegance - knitwear from Ivanovo

Not far from the textile capital of our country, the city of Ivanovo, the small town of Kokhma is located in picturesque places. Once upon a time, these two settlements were villages of equal size. Over time, Ivanovo turned into an industrial center, and the town of Kokhma remained a beautiful historical settlement, on the territory of which several enterprises and factories were located. Blacksmiths did not become the main ones, nor did furriers.

“Serenade” became Kokhma’s anthem; Ivanovo, like the whole country, heard only the after-sound of the success of weavers and seamstresses. Powerful organ sound with an impressive production base. It is here, a little away from the bustle and noise of Ivanovo, that today some of the best clothing collections in the country are created.