Are you interested in the fashion of the last century? Then we offer you a selection of photos of clothes in the style of the 90s.
Style 90 in clothing is a kind of protest against classics and conservatism. In the very early 90s, people had access to more varied clothing, and this gave rise to a rather rebellious style. Fashionable looks have become more provocative and eye-catching.
People who follow fashion trends tried to stand out from the crowd, so they tried to attract attention in every possible way - ultra-short mini skirts, dresses with an open back, jackets and shirts with patch pockets, baggy clothes with the shoulders raised as much as possible. And, of course, denim clothes. It was worn with great pleasure by both men and women.
What makes the era special?
The style of the 90s can hardly be called a separate direction. In fact, young people simply began to have a new attitude towards fashion and the selection of wardrobe items. Designers created them according to a different principle.
Unlike the 80s, during this period it became important to be yourself. Particular attention was paid to the inner world, individuality as such and the creation of one’s own style. It was during this era that image makers and stylists began to appear. Magazines published numerous tips on exactly how to emphasize your own individuality.
Jeans
Denim items were perhaps the most favorite item in the wardrobe of both women and men. The so-called “Mavins”, or more precisely, Mawin jeans, were incredibly adored by fashionistas and fashionistas because of their relatively inexpensive cost, compared to the American Levi's and Montana.
The squeak of fashion is dumplings. Those for whom they were inaccessible found a way out. Using strong rope, bleach and several hours of boiling, the stunning effect of fashionable jeans was achieved. Denim skirts, pants, shirts and jackets were an integral part of 1990s fashion.
Characteristics
In the 90s, denim wardrobe items began to become especially popular. Everyone, without exception, wore such clothes. It's not just about jeans. Overalls, skirts and sundresses, vests and jackets, as well as shorts have gained popularity.
Just then, the characteristic sets of denim clothing of the 90s appeared, consisting of a jacket, jacket and trousers. It was customary to wear these wardrobe items exclusively together. Denim was also used to create shoes, all kinds of hats and bags. It is not surprising that the fashion of the nineties is often called denim.
In those years, unisex clothing became popular . Jeans were often combined with T-shirts, and preference was given to voluminous sweaters and the most comfortable shoes.
True, during the same period a certain theatricality became popular. Bright colors began to be used. And in quite large quantities. Women's fashion had precisely these features.
Particular attention was paid not to clothing as such, but to the human body. It had to be very tanned or, on the contrary, excessively prodigal. The figure is exceptionally slender, often even excessively thin.
Many fashionistas began to visit not only the gym, but also beauty salons. Plastic surgery has gained particular popularity. A kind of cult of models arose. Women began to look up to celebrities such as Cindy Crawford and Naomi Campbell.
At 90, clothes were no longer so important. It was difficult to surprise anyone with it. Therefore, many began to decorate the body. Tattoos and piercings have become popular.
Your cherry "nine"
Still from the film "Oligarch"
The VAZ-2109, or “nine,” was enormously popular among the “workers of the underworld,” that is, among those with whose hands the gangster bosses carried out their dark deeds. This car differs favorably from the same “eight” in that it had four side doors; It was possible for five of us to get out of it quite quickly, arrange a quick firefight, then quickly climb inside and drive off in an unknown direction.
Cherry “nine”, sung by the group “Combination”
Bandits of a higher class chose a “wide jeep” - Jeep Grand Cherokee. Not only did it have a comfortable, roomy interior, it could reach a decent speed and looked impressive - it could easily drive along our Russian roads where most foreign cars shamefully got stuck. True, he consumed a lot of fuel - but wealthy criminals did not care, and gasoline was prohibitively cheap back then. The Toyota Land Cruiser SUV was also valued.
Still from the film "Dead Man's Bluff"
And of course, BMW was very much loved in the gangster world. The abbreviation “BMW” was then popularly deciphered in its own way – “extortionist fighting vehicle.” It was an honor to have a quick, easy “bekha”.
Still from the movie "Boomer"
Development of the direction in Russia
In the 90s, what became fashionable in Russia was what was trending in European countries and America back in the mid-eighties. This was due to the fall of the Iron Curtain. Many brightly colored wardrobe items began to be imported into the country, which could only be purchased from speculators. People tried to dress in everything foreign and follow fashion.
This era is remembered by many for denim and leather mini skirts, boiled jeans, as well as sweaters with the widest possible shoulders. Women's leggings in bright colors, tracksuits, and extraordinary sweaters have become in demand. Also, electronic wristwatches appeared in the country, which appeared on almost everyone’s wrists.
Video: Party in the style of the 90s
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Popular stylistic trends
Clothing from the distant nineties was quite diverse. Various styles were popular. The main ones should be considered in more detail.
Grunge
The founder of this trend is considered to be the Nirvana group and, in particular, its member Kurt Cobain. This group was able to make a real revolution in the field of music and had a certain influence on fashion. Fans began dressing in bulky sweaters and pants, now known as boyfriend pants. Clearly stretched cardigans, checkered shirts, massive boots, sneakers and leather jackets have also become appropriate.
Among the main features of this direction are:
- jeans;
- plaid denim;
- large voluminous clothes;
- multilayer;
- some untidiness.
Similar outfits were even seen on the catwalks. Many famous designers created clothes in the grunge style.
Minimalism
Although this trend originated in the sixties, it gained its peak of popularity in the nineties. Many stylists emphasized the simplicity of colors and shapes, as well as a certain conservatism. The cut was quite strict, and the silhouette was as simple as possible.
Among the striking examples of minimalism, it is worth highlighting the outfits of such famous brands as Calvin Klein and Donna Karan . It was these manufacturers who later placed the unisex trend on a fashionable pedestal, which became the fruit of the minimalist style.
Unlike grunge, which was popular on the streets and came to the catwalks from there, in this case the situation is completely different. Designers have done everything to ensure that people begin to prefer laconic jackets and jeans, snow-white T-shirts and tops, as well as flat shoes.
It was in this form that Monica and Rachel from the series “Friends” appeared on the screens, as well as Agent Scully from the then popular “The X-Files”.
Rave and neon
A new musical direction appeared, which was called rave. This music was characterized by endless parties and drugs. Naturally, the rave could not help but influence fashion. Acid shades, plastic and vinyl have gained popularity. Psychedelic images began to be applied to tank tops and T-shirts. Shoes were chosen on a massive platform. The hair, like the makeup, was as bright as possible.
It was quite difficult to see this trend at shows in fashion houses. It was actively used on the streets. The girls dyed their hair orange, green and blue, wore shoes with platforms up to 15 cm and clothes made of vinyl. This style could be found everywhere, even in Russia.
Sport chic
Clothes in the 90s style were leggings, which were usually worn with sneakers and all kinds of T-shirts . They were even worn under dresses and short skirts. In addition, the crop top has gained popularity. With its help, it was possible to clearly demonstrate the piercing in the navel area. As a rule, it was worn in tandem with mini skirts or jeans.
You could see sports-chic outfits not only on the catwalks, but also in the movies. At that time it was used in the vast majority of TV series for young people.
Eco style
The environment during that period deteriorated significantly throughout the world. Naturally, fashion trends have also changed. Designers began to try not to create new materials, but to recycle those that were already in use.
For example, a famous fashion designer, whose name is Martin Margiela, began altering wardrobe items that had already gone out of fashion. This idea quickly spread around the world and began to be used everywhere. Eco-style has gained popularity not only in the interior, but also in clothing.
Synthetic fabrics have almost completely ceased to be used. The choice was made of cotton and linen materials. Preference began to be given to shoes made of leather. True, it was during this period that active propaganda for the ban on natural fur began. It was increasingly replaced by artificial ones. Just in the 90s, Franco Moschino became the first to stop using animal fur when creating collections. Now many manufacturers have made this decision.
Angora and patterned sweater
Almost all girls were owners of fashionable angora sweaters. The brighter the color of the fluffy thing, the better. Such sweaters were decorated with various inserts and beads.
Angora bonnets, berets and visored hats were a hit during the winter season. What’s most interesting is that in pursuit of the latest fashion innovation, few people were interested in the quality of the product itself. Unfortunately, angora was often not of the best quality. BOSS unisex sweaters with patterns were also handy during the cold season.
Characteristic wardrobe items
Certain clothes became iconic during this period. It is from this that one can recognize the style characteristic of that time.
Business image
The look of a businesswoman can most easily be described by the image of Agent Scully from the previously mentioned series “The X-Files”. Long jackets with large shoulders, short skirts and the simplest, straight trousers were appropriate. Ladies wore silk shirts and rather voluminous coats.
Casual look
In the 90s, women wore dresses in the so-called lingerie style, as well as sheath style . Sundresses in a minimalist style were also popular. They were short and square in shape.
Among the iconic clothes, it is worth whitewashing T-shirts and T-shirts with a peculiar fringe. To create it, the lower part of the product was cut into strips. In addition, many girls chose crop tops and T-shirts with images of various celebrities. For example, quite often one could see outfits with photos of the main characters of the movie Titanic, which everyone without exception watched at that time.
Among wardrobe items, bright leggings deserve special attention. Perhaps almost every fashionista had them.
In addition, the following clothes became iconic:
- the most loose and shortened sweater models;
- knitted jackets and dresses;
- traditional high-waisted trousers;
- bell-bottom pants;
- trousers with ethnic or animal print;
- overalls, sewn from leather and denim;
- Numerous denim clothing.
In addition, many leather wardrobe items were used. These were skirts, raincoats, vests, jackets, as well as shorts and trousers.
Accessories and shoe models
Particularly popular were massive shoe models equipped with tractor-type soles, as well as boots and shoes with stable, fairly thick heels. Adherents of the grunge style preferred ankle boots. Sneakers and sneakers also became popular during that period. True, if in America they wore branded shoes, then in the post-Soviet space, Chinese counterfeits were most often found.
Among the most frequently used accessories are chokers, as well as thin chains and large hoop earrings.
Malvina jeans style
The models of such an unusual thing as jeans were not very diverse. Proud wearers of pants could be content with only two types: straight and narrow. The first malvina jeans were straight, this was the usual style for all jeans produced by famous brands. After the “Malvinas” gained popularity, the company began producing pants of a different style. The distinctive black of these jeans was their high waist, loose fit at the hips and tapered legs. Such tailoring ensured huge demand and brought unprecedented popularity to the company.
Modern vision
Despite the fact that this significant era of change has long been called one of the tasteless, today this stylistic trend is extremely popular. Already in 2012, designers began actively using elements from such a controversial period when creating new collections.
Initially, exclusively neon shades came into fashion, but a year later grunge gained popularity. True, complete copying of Nirvana was already rare. A certain eclecticism was introduced into this direction. Sweaters with rough knitting and lace elements were combined with rather rough boots. This trend has been in demand for several years.
Sometimes designers use rave, sport-chic and minimalist details. It is worth saying that the last two styles are constantly in fashion and have already begun to be considered universal.
Now elements of the 90 era are extremely popular. It's increasingly common to see shoes with wide heels and square toes, as well as crop tops and mini skirts. What can we say about high-waisted jeans? Perhaps every girl has them in her wardrobe.
Each designer sees this period in his own way. Some focus specifically on minimalism, creating a special emphasis on simplicity and rigor. Others pay attention to variegation and brilliance. In any case, such outfits have a special look. They were appropriate in the nineties and remain in demand to this day. Many young girls who were born in the new millennium are now actively using elements of that hard time when creating an original image. It is worth noting that when using details that were popular twenty years ago, the result is an incredibly interesting and bright bow that simply cannot be ignored.
Malvina jeans
They were nicknamed “Malvinas” not in honor of the heroine of the story about Pinocchio, the blue-haired beauty Malvina.
The jeans took their name from the brand that made them - “Mavin”. The foreign name was new to the population, unaccustomed to imported things, so they gave it their own, familiar to the ear. Jeans met all fashion standards, making them literally the number one goal for anyone who wanted to stand out from the crowd. A characteristic blue-blue color, with a purple tint, rough seams, scuffs, a worn look, but the most important thing that distinguished the owner of the fashionable item was the embroidered name of the label in green and red threads on the back of the pants. “Malvinas” were produced with zippers and elastic, which aroused special interest in the pants.
Photos of images from those years
LOS ANGELES — 1986: Actress and singer Vanessa Williams poses for a portrait session in 1986 in Los Angeles, California. (Photo by Harry Langdon/Getty Images)Remember your youth
Although at first glance the clothing style and image of the 1990s seems a little shocking, it is still a bright period of our lives. Surely everyone has denim pants, a shirt or an oversized sweater in their wardrobe. An analogue of bright leggings are colorful leggings with an amazing print. Miniskirts, bright tops, denim jackets, jackets with an obliquely sewn zipper - “leather jackets”, bright plastic jewelry, colored elastic bands and unforgettable clips.
World designers take the fashion of the 1990s as a basis as an opportunity to experiment with styles and images. The most important thing is not to be afraid to combine all the incompatible and bright elements of your wardrobe with each other.
© 2021 textiletrend.ru
Laetitia Casta
The future French supermodel, at just 15 years old, received an invitation to Madison Models Agency from photographer Frederic Krek. The test shots were great, and Laetitia was determined to develop in the modeling business. Soon she took part in the shooting of a Guess jeans campaign, and at the age of 18 she was one of the Victoria's Secret Angels. Letitia was admired by fashion designers; they personally designed looks for her; fees amounted to hundreds of thousands of dollars.
Directors also paid attention to Casta, so she also succeeded as an actress. The first film with the participation of Letitia is “Asterix and Obelix against Caesar.” This was followed by the paintings “Strong Souls”, “Louise Sanfelice”, “Face”, “Gainsbourg. The Love of a Hooligan”, “The New War of Buttons”, “Vicious Passion”, “Beauties in Paris”, “An Honest Man”. Now Letizia has focused her energies on her career as an actress and continues to act in films, combining this position with the role of a mother.
Cindy Crawford
That same case when it was enough to just pick corn in a field during school practice and get caught by a photographer. From that moment Cindy's career began. The photographs ended up in the right hands, the girl received lucrative contracts with a modeling agency and glossy magazines. Cindy was the first model to pose nude for Playboy magazine. During her career, she appeared in more than 600 magazines, participated in fashion shows of almost all famous fashion houses, tried her hand as a TV presenter and even taught fitness classes. Cindy was the most influential, popular and highly paid model of her time. Perhaps she would have continued to pursue her career, but in 2000, Crawford decided to leave the modeling business, devoting herself to her family. Only Cindy has not disappeared from the lenses of photographers: the paparazzi actively monitor her personal life, designers invite her to their shows as a guest, she willingly poses on the red carpet and attends social events.
Heidi Klum
German supermodel who began her career back in 1992. It was then that 18-year-old Heidi beat out more than 25 thousand competitors and won the main prize of the Late-Night-Show modeling agency - a contract worth 300 thousand dollars. But the laurels did not immediately fall at Heidi’s feet; she had to work hard. Klum became famous only in 1998, after her photo appeared in a swimsuit on the cover of Sports Illustrated. This photo became fateful in her career. Since then, Heidi has had no end to offers.
She starred in advertising campaigns for famous brands, was one of the Victoria's Secret angels, participated in fashion shows and was involved in business at the same time. Heidi has more than once ranked among the richest models on the planet and was included in the list of influential women in the world. Even now, at 46 years old, Klum appears in advertisements for famous brands, voices cartoon characters, creates clothes, jewelry and fragrances together with fashion houses, produces healthy food products and leads an active social life.
Material prepared by Svetlana Misnik
